7 Wonder of Oregon
Nike+ is a simple idea: track your runs, download them to your computer and share with your friends. We developed the second wave of creative that was geared to push the new technology past the geeks to help the rest of the world get it. Our role was to design and launch a major retail initiative for Nike+ that spanned across the continent and to pinnacle at Nike’s flagship store in NYC.
Doug Fir & Holocene Posters